A video series that adopts a socio-cultural approach designed for local audiences and aimed at changing attitude and behavior towards plastic waste and promoting better waste disposal practices.
Indonesia is the fourth most populous country in the world, yet it is the second largest marine plastic polluter. Each year over 1.3 million tons of plastic are carried by its rivers into the surrounding oceans that are known to be some of the most biodiverse places in the world. It is estimated that the island of Bali alone contributes up to 110,000 tonnes to this plastic waste annually.
Single-use plastic packaging is very popular in Bali with plastic bags, bottles, and beauty product sachets used heavily across the island. According to the Ministry of Environment, Indonesians consume a million plastic bags per minute. In 2016 the government tested a pilot project of introducing a tax on plastic bags in 23 cities across Indonesia. While the project showed positive results in the reduction of plastic bag use, it was met with resistance from the local communities and the industry and the nation-wide plan currently remains in limbo.
In November 2017, a “garbage emergency” was declared in Bali after many of the beaches popular with tourists were inundated with trash. In response to this growing problem, the island has had some great examples of community responses and a number of ongoing local initiatives aimed at recycling and composting. However, there remains much to be done in improving local communities’ understanding of the issue and getting them to actively engage in both partaking in and advocating for solutions.
There are two key strategies in addressing the plastic waste problem: prevention through reduction in plastic waste consumption and mitigation through establishment of better practices and policies to recycle the plastic waste that’s already been produced.
By creating an educational video series, developed specifically for local communities, the project aims to utilize both strategies to achieve the following results:
- Greater understanding of the plastic waste problem in Bali.
- Reduction in the use of disposable plastic.
- Better waste separation and disposal by households.
- More effective government policy implementation through community activism.
Since early 2018, Pulau Plastik has been campaigning about plastic pollution issues to increase awareness about the hazards of single-use plastic in Bali and beyond through the production of video series. The Pulau Plastik series will explore the issue of single-use plastic usage and waste management in Bali and what challenges are being faced by Bali community groups and the government, while also highlighting best practices and sustainable solutions. With host Gede Robi of Navicula, the series takes a socio-cultural approach and examines the role of Balinese traditions and spirituality in waste management, as well as the role of art and music as a means to create a positive change on the island of Bali and beyond.
The phase one of this project will focus on producing a pilot episode to be screened to communities through events. Through the screenings, we will test the public response through impact assessments on knowledge, attitude, and behavior change towards the episode and plastic pollution issues. The findings of the impact assessment will help us crafting the messages and stories for the Pulau Plastik series.
THE PROJECT RESULT
Since the project commenced in early 2018, we have produced a pilot episode which was launched on 1 February 2019, and have been screened to more than 50 communities through events in Bali, Lombok, Java, Sumatera, Sulawesi, Timor, and Papua reaching more than 5,000 people.
To measure the impact of Pulau Plastik pilot episode, we conducted four lean surveys and three full surveys at different screenings of the pilot episode. These are several highlights of our findings:
Personal changes. In general, respondents were already aware about the plastic waste issue and motivated to reduce plastic pollution before they watched the Pulau Plastik episode. After watching the episode, both their awareness and motivation are strengthened.
A significant number of participants also reported that they know more about new actions they can take to reduce plastic pollution and are willing to take them after watching the episode.
Behavior inhibitors. Participants reported that the main factors which hinder their ability to reduce plastic waste are: the lack of available alternatives to plastic packaging and the unavailability of recycling facility that they can access.
Advocacy. We found that participants who expressed the importance of banjars, restaurants, warungs, and producers’ roles in waste reduction before the screening were getting their beliefs strengthened after watching the episode. However, the episode made little impact on participants who from the start do not think that those stakeholders’ roles are important.
Significant changes are seen on participants’ motivation to push related stakeholders to improve their waste management practices and their knowledge on how to do that.
Since we have received positive responses on our pilot episode, we will continue educating and encouraging residents of Bali and beyond to create positive change in reducing individual and household use of single-use plastics. We have recently completed four episodes of educational video series that cover key issues surrounding single-use plastics, including microplastics, household sorting and disposal, government policy, and the food and hospitality industry. They strongly feature Balinese philosophy and its relationship with single-use plastics, and also practical solutions and practical calls to action for individuals to reduce single use plastics.
The phase two of Pulau Plastik will focus on distributing these four episodes through community screening events and collecting data from the events for our impact measurement. We will also produce and distribute the action kits for small businesses and schools.
Solution & Project Implementation
Costs associated with the production and post-production of the pilot episode and project coordination
Monitoring & Evaluation
Costs associated with data collection, analysis and reporting
Cost of transferring payments internationally, processing online donations (5%) and a contribution to Kopernik's operational costs (15%)
Kopernik Solutions provided a sub-grant to a trusted partner organisation who is implementing this project.