Supporting Smallholder Coffee Farmers in Bali: Connecting Farmers to New Market

Supporting Smallholder Coffee Farmers in Bali: Connecting Farmers to New Market

raised of $8,503

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We are connecting smallholder coffee farmers to higher end markets and improving their post-harvest process, packaging and marketing of their coffee.


Coffee is one of Indonesia’s largest export commodities. According to the Bureau of Statistics, Indonesia exported 279,961 tons of coffee with a value of US$ 815 million.1 The socio-economic value of coffee is considered high in the country since 96.6 percent of coffee plantations are owned by smallholder farmers.

Bali is the tenth largest coffee producing region in Indonesia with approximately 71,857 coffee smallholder farmers. Tabanan regency, where the most production of coffee in the province takes place, has approximately 17,387 smallholder farmers.2

The COVID-19 pandemic and increasing demand for Robusta coffee provide an opportunity for Tabanan people to return to farming as a sustainable income source.

The agriculture sector plays a significant role in Indonesia’s economy (contributing 13% to annual GDP in 2020), the nation’s 18 million smallholder farmers remain as disadvantaged actors in the agricultural chain.3 Despite their significant economic contribution, the majority of smallholder farmers live below the global poverty line.

During our experiment in 2020, Kopernik found that there was a market information gap due to the limited access to new buyers and the reliance on local middlemen that buy the coffee beans at a lower price with uncertain parameters. We then introduced improved post-harvest processing (honey process) and connected farmers to premium buyers. The buyers were willing to buy the coffee beans at a much higher price.

1 Statistics Indonesia, Coffee Statistics Book 2018-2020. (2019). Coffee exports and Imports by Destination Countries and Producing Countries, 2018 [Data file]. Retrieved from this document
2 Statistics Indonesia, Coffee Statistics Book 2018-2020. (2019). Robusta Coffee Area and Production of Smallholder by District and Tree Crop Classification, 2018 [Data file]. Retrieved from this document
3 Statistics Indonesia, Statistical Yearbook of Indonesia. (2021) Retrieved from this website


We will support smallholder coffee farmers to produce better quality products, good packaging, and connect them to higher end markets.

We will assist the smallholder coffee farmers in the development of branding, packaging, promotion, and marketing of the coffee products.

We will compare the current sales practice with the improved process by measuring willingness to buy, price, and revenue from the coffee products.


By establishing a connection between smallholder coffee farmers and higher end markets, the farmers’ incomes will increase.

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Solution & Project Implementation

Costs associated with the purchase of the solutions tested and project coordination


Monitoring & Evaluation

Costs associated with data collection, analysis and reporting


Administration Fee

Cost of transferring payments internationally, processing online donations (5%) and a contribution to Kopernik's operational costs (15%)


Total $8,503

Kopernik Solutions is fundraising for this project. Kopernik Solutions will then provide a sub-grant to a trusted partner organisation who will implement the project.